Content & SEO Specialist
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field Media / Advertising / Branding 
The Role
- The Content & SEO Specialist will be responsible for strengthening organic search performance through structured, search-led content strategy.
- Content development will be guided by search intent, keyword opportunity, and conversion alignment — ensuring that institutional expertise, academic insights, and programme offerings are discoverable, competitive, and authoritative.
Key responsibilities include:
- Conducting in-depth keyword research and building topic clusters
- Developing SEO-led content strategies aligned with institutional priorities
- Creating and optimising web pages, landing pages, blogs, and long-form content
- Strengthening on-page SEO, internal linking, and content structure
- Collaborating with marketing and academic teams to translate expertise into search-optimised assets
- Monitoring rankings, traffic performance, and content effectiveness
- Identifying technical SEO improvements in collaboration with web teams
- This role contributes directly to sustained organic traffic growth and inbound lead generation.
What Is Required
- Proven experience in SEO-driven content strategy
- Strong understanding of search intent, keyword mapping, and content architecture
- Experience with SEO tools (SEMrush, Ahrefs, Search Console, GA4, etc.)
- Ability to balance optimisation with high-quality, authoritative writing
- Analytical mindset with a performance-driven approach
- Experience in education, professional services, or knowledge-driven sectors is advantageous
Desired KPIs
- Growth in organic website traffic
- Increase in Top 10 and Top 3 keyword rankings
- Improved click-through rates (CTR) from search results
- Growth in qualified inbound inquiries from organic channels
- Strengthened domain authority and content visibility
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Method of Application