National Premium HORECA Manager
Purpose
- The National Premium HORECA Manageris responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
- The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
Principal Accountabilities
- Develop and implement national strategies for the premium HORECA channel
- Build andmaintainstrong relationships with key premium accounts
- Lead negotiations and manage contracts with HORECA partners
- Oversee brand activations and visibility initiatives
- Monitor market trends and competitor activities
- Collaborate with internal teams for alignment
- Track performance and provide insights to management
- Lead and develop the HORECA team
- Manage budgets and ensure ROI
- Ensure compliance with policies and regulations
Challenges:
- Intense competition
- High client expectations
- Multi-regional coordination
Planning:
- Macro: Annual
- Micro: Monthly
Requirements
- Education: First Degree / HND (MBA is an advantage)
- Experience: 7–10 years in FMCG, preferably wines & spirits
- Strong HORECA experiencerequired
Key Competencies:
- Strategic thinking
- Negotiation skills
- Leadership
- Business acumen
- Communication
- Problem-solving
Internal / External Contacts:
- Internal: Sales, Marketing, Supply Chain
- External: HORECA partners, distributors.
Method of Application
Interested and qualified? Go to Grand Oak Limited on forms.gle to apply