Jobs at GBfoods – Apply Now

Job Responsibilities

• Create regional sales plans and quotas in alignment with business 
• objectives. 
• Support Store Managers with day-to-day store operation 
• Evaluate store and individual performances. 
• Report on regional sales results for the two. 
• Plan and execute sales regularly reviewing sales data and create reports 
• for senior – level officers.  
• Tracking meetings to help provide feedback and sales insights.  
• Forecast quarterly and annual profits. 
• Identify hiring needs, select and train new salespeople. 
• Prepare and review the annual budget for the area of responsibility. 
• Analyze regional market trends and discover new opportunities for 
• growth. 
• Address potential problems and suggest prompt solutions. 
• Participate in decisions for expansion or acquisition. 
• Suggest new products and innovative sales techniques to increase 
• customer satisfaction. 
• Building relationships with key contacts (e.g., Operations & store 
• managers)  
• Conducting regular business reviews and follow-up on sales activity, 
• new products, customer service, receivables, and claims 
• Developing and executing customer plans that profitably increase sales 
• volume, distribution and market share 
• Working with logistics team to plan, analyze, and forecast customer(s) 
• needs, to follow up on orders to ensure on time and complete delivery, 
• and to prioritize customer requirements when product is unavailable 
• Monitoring activity at store level and communicating competitive 
• category, and product (e.g. pricing, product assortment, promotion and 
• placement) information impacting sales results to Customer service so 
• that they can proactively respond with new strategies and tactics 
• Tracking KPIs and taking action to improve performance Monitor and 
• report Competitor Activities in sales region.

Requirements

• HND/BSc with relevant certification in Business Management, marketing or any related field; Postgraduate qualification is a plus  
• Eight or more years’ progressive sales experience; sector-specific sales experience is preferred  
• Should have managerial experience in related field 
• Proven track record of meeting sales quotas 
• Product and Technical Knowledge 
• Revenue and Profitability Management 
• Excellent team leader 
• Excellent Communication Skills.

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Job Responsibilities
Strategic Capability Leadership:

• Own and drive the end-to-end Sales Capability strategy, aligned to the 
• company’s commercial growth targets and route-to-market model. 
• Design competency frameworks and career progression pathways for all sales roles benchmarked against best-in-class FMCG/food  manufacturing practice. 
• Present capability strategy, budget, and ROI to Commercial Leadership and Executive Committee. 
•  Own the annual Sales Capability budget, including training vendor  contracts, tools, and incentive program spend. 

Capability Building & Training:

• Design and deliver advanced training curricula: consultative/solution  selling, negotiation, category management, distributor management, and RTM execution. 
• Build and lead a team of internal sales trainers/coaches; set their objectives and develop their capability. 
• Design and oversee onboarding academies for new sales hires to reduce time-to-productivity. 
• Partner with HR/L&D to certify sales staff and integrate capability standards into performance management and promotion criteria. 

Field Coaching & Performance:

• Establish a structured field coaching cadence (GROW model or similar) and audit its execution across regions. 
•  Build the capability of Sales Managers/Supervisors as front-line coaches, holding them accountable for team development. 
• Own sales productivity KPIs (volume/value per rep, outlet coverage, perfect store execution, distribution) and drive corrective interventions. 

Sales Tools, Process & RTM Design:

• Own the design and continuous improvement of sales playbooks, journey plans, call cycles, and merchandising/execution standards. 
• Lead the deployment, adoption, and optimization of SFA/CRM platforms; own data quality and usage governance. 
• Design incentive schemes, sales contests, and recognition programs that drive target behaviours, in partnership with Finance and HR. 
• Partner with Trade Marketing/Category teams on capability requirements for NPD launches, promotions, and seasonal campaigns. 

Distributor & Trade Capability: 

• Lead capability-building programs for distributor sales teams, merchandisers, and third-party trade partners. 
• Design distributor scorecards and capability audits as part of the broader 
• RTM excellence agenda. 

Data, Insight & Continuous Improvement: 

• Use sales performance and CRM data to diagnose capability gaps by region/territory/role and prioritise interventions. 
• Build dashboards and report that link capability investment to business outcomes (growth, market share, productivity, retention). 
• Benchmark capability practices against competitors and global FMCG 
• standards; bring in external best practice. 

Requirements

• 8–12+ years’ progressive experience in Sales, Trade Marketing, or Sales Capability/L&D roles within FMCG or food manufacturing, including senior field sales 
• leadership (e.g., Regional Sales Manager or above).  
• Proven track record designing and scaling sales capability programs across a multi-region sales force.  
• Proven track record designing and scaling sales capability programs across a multi-region sales force.  
• Deep familiarity with Nigerian RTM structures — distributors, wholesalers, open markets, modern trade, and informal trade.