Fresh Jobs at Pagatech Limited – Apply Now

ABOUT THE ROLE

• The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement. This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.

PRIMARY RESPONSIBILITIES

Social Media Management

• Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
• Plan, schedule, and publish content in line with brand guidelines and campaign objectives
• Monitor comments, DMs, and conversations, escalating issues when necessary
• Stay on top of platform trends, algorithm changes, and emerging formats

Content Development

• Develop platform-specific content ideas, captions, and storytelling angles
• Translate campaigns, announcements, and brand narratives into engaging social content
• Collaborate with designers, copywriters, and internal teams to deliver high-quality content
• Ensure consistent brand voice, tone, and visual identity across platforms

Video Shoot & Direction

• Plan and coordinate short-form video shoots for social media
• Direct on-camera talent (employees, executives, creators) during video shoots
• Work with videographers and editors to produce platform-ready video content
• Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)

Analytics & Measurement

• Track and analyze social media performance using platform analytics and third-party tools
• Measure reach, engagement, follower growth, video performance, and conversions
• Produce regular performance reports with insights and recommendations
• Use data to continuously refine content strategy and posting cadence

KNOWLEDGE AND SKILL REQUIREMENTS

• 1–3 years experience managing social media accounts for a brand or organisation
• Strong understanding of social media platforms, trends, and best practices
• Hands-on experience with short-form video content and on-set direction
• Strong copywriting and storytelling skills
• Experience analysing social media data and translating insights into action
• Familiarity with social media management and analytics tools
• Ability to manage multiple projects and deadlines

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ABOUT THE ROLE

• We are looking for a Product Marketer—a high-level individual contributor who is a master of the craft. This role isn’t about managing a large tea; it’s about owning execution and strategy for our most critical product lines.
• You are a “full-stack” marketer who can pivot from high-level strategic positioning in the morning to writing high-converting UI copy in the afternoon. You will be the primary link between the product’s technical capabilities and the customer’s lived experience, ensuring that every feature we ship solves a real problem for Nigerians.

KEY RESPONSIBILITIES

• Product Narrative & Messaging: Develop the core value propositions and messaging frameworks for Paga’s consumer and merchant offerings. You ensure our voice is consistent, empathetic, and clear across every touchpoint.
• End-to-End GTM Ownership: Lead the execution of go-to-market plans for new features. You aren’t just overseeing the plan; you are building the assets, coordinating the emails, and ensuring the “in-app” experience matches the marketing promise.
• Customer Advocacy: Act as the internal expert on our users. You’ll conduct interviews and dive into user behavior data to provide the Product team with actionable feedback that shapes the roadmap.
• Lifecycle Marketing: Work closely with the Growth team to design and optimize triggers, notifications, and educational content that move users from “signed up” to “power user.”
• Competitive Intelligence: Stay three steps ahead of the fintech curve. You’ll monitor competitors and market shifts to ensure Paga remains the preferred choice for payments.
• Sales & Agent Support: Equip our massive agent network and sales teams with the narrative tools, one-pagers, and localized content they need to drive adoption on the ground.

WHO YOU ARE

• The Master Practitioner: You have a deep toolkit. You know how to draft a push notification sequence and analyze a cohort retention chart yourself.
• The Bridge Builder: You can talk shop with Engineers and Designers while also being able to translate “tech-speak” into benefits that resonate with a market woman in Kano or a tech founder in Yaba.
• Execution-Focused: You thrive on getting things done. You take pride in the quality of your output and the speed of your delivery.
• Fintech Enthusiast: You aren’t just looking for a job; you are obsessed with how technology can solve the “money problem” in Africa.

KNOWLEDGE AND SKILL REQUIREMENTS

• Experience: 5+ years of hands-on experience in Product Marketing. We are looking for someone who has “been in the trenches” at a fast-growing tech company (Fintech experience preferred).
• Writing Excellence: You must be an exceptional writer. You can write punchy, persuasive copy that drives action.
• Analytical Rigor: You are comfortable using tools like Amplitude, Mixpanel, or SQL to pull your own data and measure the success of your campaigns.
• Adaptability: You are comfortable with ambiguity and can pivot quickly in the fast-moving Nigerian fintech space.