Social Media Ads Manager (Meta, TikTok, Instagram & Facebook)
About the Role
- We’re looking for a results-driven Social Media Ads Manager who can strategize, launch, manage, and scale paid ad campaigns across Meta (Facebook & Instagram), TikTok, and Google.
- This is not a posting or content role.
- This role is strictly for someone who understands paid traffic, performance metrics, and conversion-focused advertising.
- You must be able to clearly explain why you choose certain creatives, audiences, and budgets not just “this usually works”.
Key Responsibilities
- Plan, launch, manage, and optimize paid ad campaigns across:
- Facebook & Instagram (Meta)
- TikTok
- Google (Search / Display / YouTube – if applicable)
- Develop full ad strategies aligned with business goals
Set up:
- Campaigns
- Ad sets
- Creatives
- Tracking (Pixels, events, conversions)
- Test creatives, audiences, and copy using structured A/B testing
- Monitor performance daily and optimize based on data
- Scale winning campaigns while controlling CPA and ROAS
- Prepare clear performance reports with insights and recommendations
- Collaborate with content creators or designers to guide ad creatives
- Stay updated on platform changes and policy updates.
Minimum Requirements (Non-Negotiable)
Candidates must meet all of the following:
- Minimum 3 years of hands-on experience managing paid social media ad accounts
- Experience managing real client ad accounts, not just personal or practice accounts
- Ability to provide verifiable clients or brands
- Proven experience with Meta Ads Manager
- Experience running TikTok Ads and/or Google Ads (preferred, not mandatory)
Strong understanding of:
- Campaign structure (TOF / MOF / BOF)
- Audience targeting & retargeting
- Creative testing frameworks
- Budget allocation & scaling
- Clear understanding of ad compliance, especially for health, beauty, or regulated products.
What We Will Ask For (Mandatory)
Applicants must submit the following:
- A brief overview of your paid ads experience (years, platforms, industries)
2–3 verifiable client accounts or brands, including:
- Business name
- Industry
- Duration of engagement
- Your role
Case studies or screenshots showing:
- Ad spend
- Results (CPA, ROAS, conversions)
- (Sensitive data can be blurred)
- A short explanation answering:
- “How do you decide which audience and creative to test first when launching a new campaign?”
How We Measure Success
- Consistent improvement in CPA and ROAS
- Clear testing strategy and decision-making
- Ability to scale winning ads sustainably
- Transparent reporting and communication.
Required Skills & Competencies:
- Strong analytical mindset (you understand numbers, not vibes)
- Ability to explain why a campaign is performing (or not)
Experience reading and improving:
- CTR
- CPC
- CPA
- ROAS
- Ability to work independently with minimal supervision
- Strong communication skills (written & verbal)
- Organized and process-driven.
Nice to Have:
Experience running ads for:
- Health & wellness
- Beauty
- Clinics
- E-commerce
- Service-based businesses
- Experience with funnel building and landing page optimization
- Experience with tools like:
- Google Tag Manager
- GA4
- Hotjar or similar
- Experience working with remote teams.
Method of Application
Interested and qualified? Go to Raphael Group on forms.fillout.com to apply