Social Media Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field Marketing and Communication 
- We are looking for a talented Social media manager to administer our social media accounts.
- You will be responsible for creating original text and video content, managing posts and responding to followers.
- You will manage our company image in a cohesive way to achieve our marketing goals.
- As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends.
- You should have excellent communication skills and be able to express our company’s views creatively.
- Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements and skills
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills.
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Method of Application
- We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.
- As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies.
- You will work closely with different teams to ensure consistency through all digital marketing channels.
- You should also provide forward-thinking ideas to build and maintain a strong company web presence.
- Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Responsibilities
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments.
Requirements and skills
- B.Sc Degree in Marketing, Digital technologies or relevant field.
- Proven work experience as a Digital marketing director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills.
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