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Social Media Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience
  • Location Lagos
  • Job Field Marketing and Communication&nbsp

  • We are looking for a talented Social media manager to administer our social media accounts.
  • You will be responsible for creating original text and video content, managing posts and responding to followers.
  • You will manage our company image in a cohesive way to achieve our marketing goals.
  • As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends.
  • You should have excellent communication skills and be able to express our company’s views creatively.
  • Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

Good to have Social Media Manager skills:

  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills.

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Method of Application

  • We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.
  • As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies.
  • You will work closely with different teams to ensure consistency through all digital marketing channels.
  • You should also provide forward-thinking ideas to build and maintain a strong company web presence.
  • Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments.

Requirements and skills

  • B.Sc Degree in Marketing, Digital technologies or relevant field.
  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills.

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