Marketing Manager
Description
- We are seeking an experienced, execution-driven Marketing Manager to drive brand growth, digital visibility, patient acquisition, and impactful marketing campaigns in a premium healthcare environment.
- This role requires a commercially minded and strategic marketing professional with strong expertise in campaign management, digital marketing, brand visibility, agency coordination, and growth-focused execution. The ideal candidate must be capable of delivering measurable impact while supporting the organization’s vision of transforming dental care in Nigeria.
Key Responsibilities
Marketing Execution & Campaign Management:
- Plan and execute digital and offline marketing campaigns.
- Coordinate promotions, service launches, and growth initiatives.
- Ensure timely and high-quality delivery of all marketing activities.
Agency & Vendor Management:
- Serve as the primary liaison with external marketing agencies and vendors.
- Develop campaign briefs, timelines, and expectations.
- Monitor agency performance and ensure value for marketing spend.
Digital Marketing & Brand Management:
- Oversee social media, digital campaigns, and content performance.
- Supervise the Graphics Designer/Digital Marketing Officer.
- Maintain strong and consistent brand visibility across all channels.
Performance Tracking & Growth Support:
- Monitor campaign performance, lead generation, and engagement metrics.
- Support patient acquisition and business development initiatives.
- Provide reports and insights to support continuous improvement.
Strategic Collaboration:
- Collaborate with internal teams to support revenue-generating initiatives.
- Monitor market trends, competitors, and customer insights.
- Contribute ideas that drive business and brand growth.
Requirements & Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 8 years’ relevant marketing experience.
- Strong digital marketing, content, and campaign management expertise.
- Proven experience managing marketing agencies and vendors.
- Demonstrated track record of driving brand visibility, engagement, and patient acquisition.
- Strong analytical, project management, and problem-solving skills.
- Excellent communication, interpersonal, and coordination skills.
- Experience in healthcare, hospitality, premium services, or related sectors is an added advantage.
Method of Application
Interested and qualified candidates should send their Resume and a Cover Letter outlining their qualifications and relevant experience to: jobs@smile360ng.com using the Job Title as the subject of the mail.