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Marketing Officer

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 0 – 2 years
  • Location Lagos
  • Job Field Marketing and Communication&nbsp

Job Objective and Summary

  • The Marketing Officer is an entry-level administrative and operational role that provides cross-functional support across all marketing departments — E-Commerce, Marketing Operations, and New Product Development. Reporting directly to Senior Manager for Digital Sales, this person will be responsible for: tracking campaigns, coordinating store openings, managing reports, monitoring third-party logistics partners, and ensuring every department in marketing has the administrative support it needs to execute at pace.

Core Responsibilities and Key Result Areas

Reporting & Data Management

  • Compile and distribute weekly and monthly performance reports across all marketing departments, including sales data, campaign metrics, and e-commerce KPIs
  • Maintain a central marketing dashboard tracking key metrics such as revenue by store, cancellation rates, product availability, and campaign performance
  • Aggregate data from multiple channels (in-store & online) into clean, presentation-ready formats for team meetings and leadership reviews
  • Track and flag anomalies in weekly data — significant store declines, spike performance, or regional shifts — and escalate to relevant department head

Campaign Tracking & Administrative Support

  • Track campaign deliverables, deadlines, and status updates
  • Take minutes, and follow up on action items from marketing team meetings, cross-functional reviews, and briefing sessions using our project management tools
  • Manage and organise marketing files, trackers, SOPs, and documentation in shared drives — ensuring version control and accessibility

Store Opening Coordination (Marketing Operations Support)

  • Support the end-to-end administrative process for new store openings — liaising between Marketing Operations, Store Development, and relevant vendors
  • Track new store opening timelines, milestone checklists, and marketing activation deliverables (signage, digital listings, launch campaigns)
  • Ensure new stores are accurately listed and activated across all digital platforms — Google Maps, aggregator apps, website, and social media — before and on opening day
  • Coordinate the procurement and delivery of opening day marketing materials (branded assets, POS materials, flyers) by liaising with suppliers and confirming timelines
  • Maintain a live new store tracker updated with status, opening dates, marketing readiness, and post-opening performance data

E-Commerce & 3PL Monitoring

  • Monitor product availability across all active e-commerce platforms daily — flagging items that are incorrectly live, turned off etc
  • Maintain a weekly 3PL performance, cancellation rates by partner
  • Coordinate with store operators and the operations team to ensure product listings are updated when items are unavailable, following the product availability management framework
  • Support the monitoring of cancellation reports — tracking cancellations attributed to product unavailability, wrong orders, or fulfilment failures, and preparing weekly summaries

Key Performance Indicators

  • Weekly reports are accurate, on time, and require minimal corrections from the team
  • New store openings have zero marketing-related delays — all digital listings live, assets delivered, and launch campaigns activated on schedule
  • The E-Commerce team has real-time visibility on product availability issues, with 3PL performance tracked and escalated proactively
  • Campaign trackers and departmental calendars are always current
  • Cancellation rates attributed to product unavailability decline measurably quarter-on-quarter as a result of consistent monitoring and follow-through

Knowledge Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • Experience with basic data visualisation tools (Google Looker Studio, Power BI)
  • Familiarity with e-commerce platforms or food aggregator apps (Jumia, Chowdeck, etc.)
  • Attention to detail — especially in data entry, reporting, and campaign tracking.
  • Proficiency in Microsoft Excel and/or Google Sheets — comfortable building and maintaining trackers
  • Prior experience in a QSR, FMCG, or retail environment
  • Experience working with or monitoring 3PL/delivery partners

Job Specifications

  • A good first degree in Marketing, Business, or a related field
  • Membership of NIMN, APCON, or relevant professional body required
  • Minimum of 0–2 years of progressive experience in brand management or marketing.

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Method of Application

  • To be responsible for the total management of the restaurant business in order to achieve and maintain high standards of Quality, Service and Cleanliness.
  • To ensure the effective training and development of all staff and management.
  • To manage shift operations maintaining the highest possible standards of customer service, product quality and restaurant cleanliness.
  • To assist in the overall management of the restaurant to ensure regulation of costs and the maximization of sales and profitability.

Operations (Health & Safety, Loss Control)

  • To carry out a fully operational role as represented in the role of an Assistant Manager
  • Maintain overall quality and service standards
  • Follow up on management team shift control issues
  • Develop Operations Excellence Audit action plan
  • Manage contract services to restaurant
  • Ensure that Health & Safety and Food safety working practices are adhered to at all times

Business Planning & Financial Control

  • Financial planning
  • Develop budget plans and tactics to achieve targets
  • P & L management (achievement of sales and profit targets as per budgets)
  • Check weekly paperwork and sign off
  • Ensure invoice sent to RSC promptly
  • Represent the restaurant at Area Meetings
  • Ad hoc area responsibilities as assigned by operation managers

Customer Service

  • Keep regular contact with customers to obtain feedback on service, food quality and staff friendliness using customer comment cards
  • Respond to written customer complaints on a weekly basis
  • Ensure front counter procedures are being used consistently by all cashiers
  • Be a role model for great Customer Service “lead by example”

People Management & Development

  • Hold regular staff planning meeting with Assistant Manager(s) to devise recruitment plan
  • Complete competency reviews and development plans for management team
  • Identify potential in staff and managers and provide individuals with development training to maximize their skills
  • Carry out staff interviews and Induction Training
  • Manage absence and disciplinary issues within the restaurant, seeking specialist HR advice where required
  • Conduct management meetings

Sales Building

  • Keep abreast of local competition and develop plans to retain customers
  • Local restaurant Marketing analysis – liaise with the Marketing department and Ops Manager on implementation of new ideas
  • Work with other local Restaurant Managers to develop local offers
  • Communicate and implement national and local promotions
  • Manage the implementation of local sales building programmes
  • Staff incentive planning and implementation.

Key Business Relationships within the Organisation

  • Staff and management team
  • Restaurant Management teams in area
  • Ops Manager
  • HR Manager
  • RSC – Restaurant Support Centre
  • Suppliers/Contractors

Mandatory Courses to Attend in Role

  • Shift Management Training
  • Food Safety Workshop
  • Health & Safety Workshop
  • On the Job Training Workshop
  • Equipment Management Training
  • First Aid
  • Leadership Skill
  • Managing Performance
  • Recruitment & Retention workshop
  • Sales Building & profitability Workshop

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