Marketing Officer
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 0 – 2 years
- Location Lagos
- Job Field Marketing and Communication 
Job Objective and Summary
- The Marketing Officer is an entry-level administrative and operational role that provides cross-functional support across all marketing departments — E-Commerce, Marketing Operations, and New Product Development. Reporting directly to Senior Manager for Digital Sales, this person will be responsible for: tracking campaigns, coordinating store openings, managing reports, monitoring third-party logistics partners, and ensuring every department in marketing has the administrative support it needs to execute at pace.
Core Responsibilities and Key Result Areas
Reporting & Data Management
- Compile and distribute weekly and monthly performance reports across all marketing departments, including sales data, campaign metrics, and e-commerce KPIs
- Maintain a central marketing dashboard tracking key metrics such as revenue by store, cancellation rates, product availability, and campaign performance
- Aggregate data from multiple channels (in-store & online) into clean, presentation-ready formats for team meetings and leadership reviews
- Track and flag anomalies in weekly data — significant store declines, spike performance, or regional shifts — and escalate to relevant department head
Campaign Tracking & Administrative Support
- Track campaign deliverables, deadlines, and status updates
- Take minutes, and follow up on action items from marketing team meetings, cross-functional reviews, and briefing sessions using our project management tools
- Manage and organise marketing files, trackers, SOPs, and documentation in shared drives — ensuring version control and accessibility
Store Opening Coordination (Marketing Operations Support)
- Support the end-to-end administrative process for new store openings — liaising between Marketing Operations, Store Development, and relevant vendors
- Track new store opening timelines, milestone checklists, and marketing activation deliverables (signage, digital listings, launch campaigns)
- Ensure new stores are accurately listed and activated across all digital platforms — Google Maps, aggregator apps, website, and social media — before and on opening day
- Coordinate the procurement and delivery of opening day marketing materials (branded assets, POS materials, flyers) by liaising with suppliers and confirming timelines
- Maintain a live new store tracker updated with status, opening dates, marketing readiness, and post-opening performance data
E-Commerce & 3PL Monitoring
- Monitor product availability across all active e-commerce platforms daily — flagging items that are incorrectly live, turned off etc
- Maintain a weekly 3PL performance, cancellation rates by partner
- Coordinate with store operators and the operations team to ensure product listings are updated when items are unavailable, following the product availability management framework
- Support the monitoring of cancellation reports — tracking cancellations attributed to product unavailability, wrong orders, or fulfilment failures, and preparing weekly summaries
Key Performance Indicators
- Weekly reports are accurate, on time, and require minimal corrections from the team
- New store openings have zero marketing-related delays — all digital listings live, assets delivered, and launch campaigns activated on schedule
- The E-Commerce team has real-time visibility on product availability issues, with 3PL performance tracked and escalated proactively
- Campaign trackers and departmental calendars are always current
- Cancellation rates attributed to product unavailability decline measurably quarter-on-quarter as a result of consistent monitoring and follow-through
Knowledge Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Experience with basic data visualisation tools (Google Looker Studio, Power BI)
- Familiarity with e-commerce platforms or food aggregator apps (Jumia, Chowdeck, etc.)
- Attention to detail — especially in data entry, reporting, and campaign tracking.
- Proficiency in Microsoft Excel and/or Google Sheets — comfortable building and maintaining trackers
- Prior experience in a QSR, FMCG, or retail environment
- Experience working with or monitoring 3PL/delivery partners
Job Specifications
- A good first degree in Marketing, Business, or a related field
- Membership of NIMN, APCON, or relevant professional body required
- Minimum of 0–2 years of progressive experience in brand management or marketing.
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Method of Application
- To be responsible for the total management of the restaurant business in order to achieve and maintain high standards of Quality, Service and Cleanliness.
- To ensure the effective training and development of all staff and management.
- To manage shift operations maintaining the highest possible standards of customer service, product quality and restaurant cleanliness.
- To assist in the overall management of the restaurant to ensure regulation of costs and the maximization of sales and profitability.
Operations (Health & Safety, Loss Control)
- To carry out a fully operational role as represented in the role of an Assistant Manager
- Maintain overall quality and service standards
- Follow up on management team shift control issues
- Develop Operations Excellence Audit action plan
- Manage contract services to restaurant
- Ensure that Health & Safety and Food safety working practices are adhered to at all times
Business Planning & Financial Control
- Financial planning
- Develop budget plans and tactics to achieve targets
- P & L management (achievement of sales and profit targets as per budgets)
- Check weekly paperwork and sign off
- Ensure invoice sent to RSC promptly
- Represent the restaurant at Area Meetings
- Ad hoc area responsibilities as assigned by operation managers
Customer Service
- Keep regular contact with customers to obtain feedback on service, food quality and staff friendliness using customer comment cards
- Respond to written customer complaints on a weekly basis
- Ensure front counter procedures are being used consistently by all cashiers
- Be a role model for great Customer Service “lead by example”
People Management & Development
- Hold regular staff planning meeting with Assistant Manager(s) to devise recruitment plan
- Complete competency reviews and development plans for management team
- Identify potential in staff and managers and provide individuals with development training to maximize their skills
- Carry out staff interviews and Induction Training
- Manage absence and disciplinary issues within the restaurant, seeking specialist HR advice where required
- Conduct management meetings
Sales Building
- Keep abreast of local competition and develop plans to retain customers
- Local restaurant Marketing analysis – liaise with the Marketing department and Ops Manager on implementation of new ideas
- Work with other local Restaurant Managers to develop local offers
- Communicate and implement national and local promotions
- Manage the implementation of local sales building programmes
- Staff incentive planning and implementation.
Key Business Relationships within the Organisation
- Staff and management team
- Restaurant Management teams in area
- Ops Manager
- HR Manager
- RSC – Restaurant Support Centre
- Suppliers/Contractors
Mandatory Courses to Attend in Role
- Shift Management Training
- Food Safety Workshop
- Health & Safety Workshop
- On the Job Training Workshop
- Equipment Management Training
- First Aid
- Leadership Skill
- Managing Performance
- Recruitment & Retention workshop
- Sales Building & profitability Workshop
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