Branding Executive (Out-of-Home Branding & Brand Visibility) at Lucky Fibres Limited – Apply Now

Role Overview

• The Branding Executive leads and executes the company’s Out-of-Home (OOH) branding strategy to ensure strong visibility in high-traffic locations.
• The role focuses on planning, supervising, and maintaining outdoor brand assets while managing vendors and ensuring high-quality, cost-effective installations aligned with brand standards.

Key Responsibilities

• Plan and execute Out-of-Home (OOH) branding campaigns across various outdoor channels.
• Identify and secure high-visibility, strategic branding locations.
• Ensure all branding materials meet brand identity and visual standards.
• Supervise installations and ensure quality, safety, and proper execution.
• Coordinate with vendors and production teams for timely delivery.
• Monitor and maintain all outdoor branding assets regularly.
• Conduct site inspections and visibility audits.
• Track performance and recommend improvements for better reach and impact.

What Success Looks Like

• Strong and consistent brand visibility in prime locations.
• High-quality and professionally executed outdoor branding.
• Cost-effective vendor negotiations and optimized spending.
• Well-maintained and visually appealing brand assets.
• Increased brand recognition and outdoor market dominance.

Requirements
Key Competencies:

• Strong ability to identify high-impact branding locations.
• Excellent negotiation skills for cost-effective deals.
• Effective coordination and project management skills.
• High attention to detail and quality control.
• Strong vendor and stakeholder relationship management.
• Good analytical skills to evaluate branding performance.
• Strong organizational and documentation skills.
• Deep understanding of brand identity and visual standards.