Regional Business Development Manager at Uniccon Group – Apply Now

JOB SUMMARY

• We are seeking a highly driven, commercially aggressive, and results-oriented Regional Business Development Managers to lead the market penetration, customer acquisition, revenue generation, and strategic partnerships for our Telemedicine Digital Health Platform across Nigeria.
• The ideal candidates will have strong experience in field sales leadership, institutional sales, healthcare partnerships, regional market expansion, and B2B/B2G commercial growth.
• The role requires someone capable of driving rapid adoption of digital healthcare solutions across hospitals, HMOs, pharmacies, corporate organizations, government institutions, NGOs, and underserved communities.
• This is a highly performance-driven role with aggressive sales and expansion targets.
• The successful candidate must demonstrate strong execution ability, regional market intelligence, relationship management skills, and the resilience required to scale a fast-growing health-tech platform in Nigeria.

CORE RESPONSIBILITIES

Regional Market Penetration & Expansion

• Drive aggressive market penetration strategies within assigned regions across Nigeria
• Develop and execute regional go-to-market plans
• Identify high-potential markets, institutions, and partnership opportunities
• Expand platform visibility and customer adoption across urban and semi-urban locations
• Lead territory mapping and market intelligence gathering
• Establish regional sales channels and partnership networks

Revenue Generation & Sales Growth

• Own and achieve monthly, quarterly, and annual revenue targets
• Drive subscription sales and platform onboarding
• Generate institutional sales opportunities and close high-value deals
• Increase active users and recurring revenue within assigned territories
• Identify monetization opportunities across healthcare ecosystems
• Build sustainable pipelines for long-term revenue growth

Strategic Partnership Development

• Identify, negotiate, and manage strategic partnerships with:
• Hospitals
• Clinics
• Diagnostic centers
• HMOs
• Pharmacies
• Pharmaceutical companies
• Medical associations
• NGOs
• Corporate organizations
• Government healthcare agencies
• Community health organizations
• Universities and nursing schools
• Drive:
• Partner acquisition
• Relationship management
• Commercial negotiations
• Partnership activation
• Revenue optimization

Corporate & Institutional Sales

• Drive B2B and B2G sales initiatives targeting:
• Banks
• Telecom companies
• Manufacturing firms
• Oil & gas companies
• Educational institutions
• NGOs and donor-funded programs
• State governments
• Healthcare institutions
• Sell:
• Employee telemedicine packages
• Corporate wellness subscriptions
• Preventive healthcare programs
• Digital healthcare access solutions
• Healthcare awareness campaigns

Field Sales Leadership & Activation

• Coordinate regional field sales activities and outreach campaigns
• Lead sales activations, healthcare outreaches, and awareness drives
• Organize product demonstrations and stakeholder presentations
• Supervise regional sales agents, business mobilizers, and activation teams where applicable
• Monitor field performance and market feedback

Lead Generation & Pipeline Management

• Generate qualified leads through direct prospecting and networking
• Build and manage a healthy sales funnel
• Conduct product presentations and demonstrations
• Convert prospects into paying clients and active users
• Maintain accurate CRM records and pipeline reports
• Track conversion rates and sales performance metrics

Stakeholder Engagement & Representation

• Build and maintain strong relationships with:
• Healthcare executives
• Medical directors
• Insurance providers
• Government officials
• Community leaders
• Regulatory stakeholders
• Professional healthcare associations
• Represent the company at:
• Industry events
• Conferences
• Healthcare forums
• Trade exhibitions
• Government engagements

Product Commercialization & Market Feedback

• Work closely with marketing, technology, medical, and operations teams
• Provide customer and market feedback for product improvement
• Support localization and adaptation strategies for regional markets
• Identify customer pain points and emerging healthcare trends

Compliance & Regulatory Awareness

• Maintain working knowledge of:
• Telemedicine regulations in Nigeria
• Healthcare compliance requirements
• NDPR/data privacy regulations
• Digital healthcare operational standards
• Medical licensing frameworks
• Ensure all partnership and sales activities align with regulatory expectations

Reporting & Performance Analytics

• Prepare and submit:
• Weekly sales reports
• Pipeline reports
• Regional performance reports
• Market intelligence reports
• Revenue forecasts
• Partnership status reports
• Track KPIs and provide actionable business insights

KEY PERFORMANCE INDICATORS (KPIs)

Revenue KPIs

• Monthly revenue target achievement
• Quarterly revenue growth
• Annual sales performance
• Recurring subscription growth

Sales KPIs

• Number of new clients onboarded
• Number of demos conducted
• Lead conversion rates
• Institutional contracts signed
• Active user growth

Partnership KPIs

• Number of strategic partnerships secured
• Partner-generated revenue
• Active healthcare partnerships

Expansion KPIs

• Market penetration rate
• New states/regions activated
• User acquisition across territories

Customer KPIs

• Customer retention rate
• Customer satisfaction score
• User engagement metrics

QUALIFICATIONS

Education

• Bachelor’s Degree in:
• Business Administration
• Marketing
• Healthcare Management
• Public Health
• Health Economics
• Sales Management
• Social Sciences or related field
• MBA or relevant commercial certifications is an advantage

EXPERIENCE REQUIREMENTS

Minimum

• 5–8 years experience in business development, field sales, or institutional sales
• Proven experience in target-driven sales environments
• Experience managing regional or territory-based expansion
• Demonstrated success in B2B and partnership development

Preferred

• Health-tech experience
• Telemedicine or digital health exposure
• HMO or healthcare sales experience
• SaaS or subscription-based product sales
• Startup growth and scaling experience

REQUIRED SKILLS

Commercial & Sales Skills

• Revenue generation
• Deal closing
• Institutional sales
• Lead generation
• Sales forecasting
• Negotiation
• Prospecting

Strategic Skills

• Market penetration strategy
• Territory expansion
• Competitive intelligence
• Go-to-market execution
• Business growth strategy

Relationship Management Skills

• Stakeholder engagement
• Networking
• Partnership management
• Client retention

Technical Understanding

Knowledge of:

• Telemedicine platforms
• CRM systems
• SaaS business models
• Digital healthcare solutions
• Mobile application commercialization

COMPETENCIES

• Strong commercial mindset
• High execution capability
• Ability to work under pressure
• Strong negotiation skills
• Excellent communication and presentation skills
• Strategic thinking ability
• Ownership mentality
• Resilience and persistence
• Data-driven decision making
• High emotional intelligence

IDEAL CANDIDATE PROFILE

We are looking for a candidate who:

• Understands the Nigerian healthcare ecosystem
• Can aggressively drive market penetration
• Is highly target-oriented and commercially driven
• Can build strategic healthcare partnerships
• Understands institutional and corporate sales
• Has strong regional market knowledge
• Can scale digital healthcare adoption rapidly
• Is comfortable with field operations and extensive travel
• Thrives in startup and fast-paced environments

PERFORMANCE EXPECTATION

• This is a highly performance-based role
• The successful candidate will be expected to consistently achieve defined sales, partnership, user acquisition, and market expansion targets across assigned regions in Nigeria

Compensation May Include

• Base salary
• Performance bonuses
• Sales commissions
• Regional expansion incentives
• Partnership acquisition incentives