Primary Sales Representative Leading Beverage Company – Secom Limited – Apply Now

Role Overview

• We are seeking a high-performing and target-driven Primary Sales Representative to drive primary sales growth, manage distributor operations, and ensure strong route-to-market execution across assigned territories.
• The ideal candidate must have hands-on FMCG sales experience, strong distributor management capability, and the ability to drive volume growth while maintaining effective trade relationships.
• This role requires extensive field presence and travel within the assigned state.

Key Responsibilities

• Drive primary sales growth through effective distributor management and route-to-market execution
• Ensure adequate stock levels at distributor warehouses to prevent stockouts
• Support distributors with stock depletion strategies and field execution
• Achieve and exceed assigned sales targets and KPIs consistently
• Monitor market trends, competitor activities, and pricing structures, providing actionable field insights
• Prepare and submit accurate, timely sales and performance reports
• Build and maintain strong relationships with distributors, retailers, and key trade partners
• Ensure compliance with company policies, brand standards, and operational guidelines
• Provide structured field feedback to support promotional planning and sales strategy.

Qualifications & Requirements (Mandatory)

• Minimum of HND or BSc in Marketing, Business Administration, or related discipline
• 2 – 4 years proven experience in FMCG primary sales and distributor management
• Demonstrated track record of meeting or exceeding sales targets
• Strong negotiation, analytical, and reporting skills
• Ability to independently manage distributors and multiple sales routes
• Excellent communication and stakeholder management skills
• Willingness to travel extensively within assigned state
• Strong commercial acumen and ability to influence trade partners.

Salary
N120,000 (Gross) + Performance-Based Incentives.