Marketing Manager
Job Summary
The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives that enhance brand awareness, drive customer engagement, and increase sales. This role requires a creative and analytical mindset to execute online and offline marketing campaigns effectively.
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement marketing strategies to align with business goals.
- Oversee the execution of digital and traditional marketing campaigns, including social media, email marketing, SEO/SEM, and print advertising.
- Manage brand positioning, ensuring consistent messaging across all channels.
- Create engaging marketing content for corporate collateral, website, blogs, and social media.
- Collaborate with agencies, vendors, and internal teams to develop compelling marketing materials.
Sales & Lead Generation
- Develop marketing campaigns to attract and retain customers.
- Work closely with the sales team to create sales-ready tools and messaging.
- Conduct market research and analyze trends to identify business opportunities.
- Track and measure marketing campaign effectiveness, providing insights and recommendations.
Project Management
- Manage multiple marketing projects, ensuring deadlines, budgets, and quality standards are met.
- Oversee creative production, including graphic design, video production, and web development.
- Maintain marketing reports, analyze performance, and optimize strategies accordingly.
Qualifications & Experience
- bachelor’s degree in marketing, Business Administration, or a related field.
- 5-7 years of professional marketing experience, with at least 3+ years in brand/product management in FMCG, retail, or hospitality.
- Strong experience in digital marketing, direct response campaigns, and brand positioning.
- Excellent communication, project management, and analytical skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing tools.
- Ability to manage multiple projects in a fast-paced environment.
Method of Application
Interested and qualified? Go to Eat’N’Go Limited on jobs.smartrecruiters.com to apply