Key Account Manager
JOB SUMMARY:
- The Key Accounts Manager is responsible for managing and growing relationships with strategic retail partners and modern trade customers.
- The role ensures effective execution of sales strategies, drives volume growth, strengthens in-store visibility, and delivers on revenue and profitability objectives.
- The manager will also lead negotiations with key accounts, implement joint business plans, and monitor compliance with commercial agreements.
DUTIES AND RESPONSIBILITIES:
- Develop and implement strategic account plans for modern trade partners to achieve sales, profitability, and market share objectives.
- Build and maintain strong relationships with buyers, category managers, and decision makers within key modern trade accounts.
- Negotiate trade terms, pricing, promotions, and supply agreements in line with company policies.
- Execute joint business plans with key accounts, ensuring alignment with both customer and company goals.
- Drive product listing, visibility, and in-store execution (shelving, planograms, merchandising, and promotional activities).
- Monitor sales performance, stock levels, and order fulfillment for modern trade accounts.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Coordinate with marketing, supply chain, and finance teams to ensure efficient delivery of customer-specific initiatives.
- Track and manage trade spend budgets to ensure cost-effectiveness and ROI on promotions.
- Provide regular sales reports, forecasts, and management insights.
- Resolve operational or service issues with customers to ensure strong, long-term partnerships
EDUCATION & EXPERIENCE:
- Bachelor’s degree in Business Administration, Marketing, Economics, or related field.
- MBA or professional certification is an advantage.
- Preserving and distributing the best fruits and vegetables in West Africa
- 5–7 years’ experience in sales, with at least 3 years in key accounts/modern trade management within FMCG, food, or retail.
- Proven track record of managing modern trade accounts and delivering sales targets.
SKILLS AND KNOWLEDGE:
- Strong negotiation and relationship management skills.
- Excellent understanding of modern trade dynamics, category management, and in store execution.
- Strong commercial acumen with ability to analyze data and derive insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); knowledge of ERP/CRM systems is an advantage.
- High drive, resilience, and results orientation.
Method of Application
Applications should be sent to recruiting@aacefoods.com
