Institution / Government Sales Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field
Job Summary
- Responsible for driving and strategic Government, Institutional & Corporate Sales. lead our B2B and public sector sales initiatives in Nigeria’s dynamic automotive industry.
- This role requires deep market knowledge, strong networks within government and corporate sectors, and a consultative sales approach to drive fleet and bulk vehicle sales across key segments.
Key Roles / Responsibilities
Strategic Sales & Market Development:
- Develop and implement strategic sales plans targeting government parastatals, MDAs, NGOs, multinationals, and large Nigerian corporations.
- Monitor and respond to tender opportunities, bid processes, and public procurement frameworks.
- Develop a structured pipeline and close high-value bulk vehicle and fleet supply deals.
Client Relationship Management:
- Cultivate relationships with senior stakeholders in government (federal, state, and local), fleet buyers, and procurement managers in private sector institutions.
- Act as primary point of contact for key clients, ensuring high service standards and after-sales engagement.
- Organize product demonstrations, test-drive events, and tailored presentations for key decision-makers.
Team & Cross-functional Coordination:
- Work with internal stakeholders (logistics, finance, legal, technical, and service teams) to structure deals, resolve challenges, and ensure seamless delivery.
- Lead or support a small B2B/government sales team to ensure goal alignment and performance.
Reporting & Compliance:
- Maintain accurate records of all client activities using CRM tools.
- Provide weekly/monthly reports on sales pipelines, forecasts, and market insights.
- Ensure strict compliance with Nigerian procurement laws, anti-corruption policies, and internal company ethics.
KPIs / Success Metrics
- Monthly & Quarterly Sales Target Achievement (%)
- Average Deal Size (₦/contract)
- New Institutional/Government Accounts Opened (monthly/quarterly)
- Sales Pipeline Conversion Rate (%)
- Client Retention Rate (%) – Repeat purchase rate or renewal contracts.
- Sales Forecast Accuracy (%)
- Compliance with Public Procurement Protocols (%)
- Partnerships or MOUs Signed with Institutions
- Number of B2B Events or Product Demos Organized.
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Method of Application
Key Responsibilities
- Drive sales and business development for the Commercial & Industrial (C&I) segment solar solution products of KSTAR, along with the UPS systems portfolio.
- Develop and manage relationships with System Integrators, EPC contractors, and Project Consultants to expand market reach and generate new business opportunities.
- Map key consultants, contractors, and end-users within the B2B segment, with a strong understanding of project cycles, specifications, and solution-based selling.
- Achieve assigned sales targets and ensure effective market coverage through regular customer visits, presentations, and technical discussions.
- Build and maintain long-term customer relationships through consistent engagement, after-sales coordination, and account management.
- Identify and pursue new C&I projects and opportunities, managing the sales process from lead generation to order closure.
- Maintain high mobility for frequent client meetings, partner engagement, and site visits.
Requirements
- Interested candidates should possess relevant qualifications.
- 5–7 years of B2B sales experience in solar, power backup, electrical, or industrial solutions.
- At least 3+ years of experience in C&I, channel, or project-based sales environments.
- Strong experience managing System Integrators, EPCs, or Project Consultants.
- Solid understanding of the commercial and industrial solar/UPS market and solution selling approach.
- Proven ability to develop relationships and generate business within the B2B segment.
- Willingness to travel frequently and manage field-based sales activities.
- Prior experience working with or managing accounts such as JMG, Mekano, Royal Power, Newlord, or Fuani will be an added advantage.
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