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Digital Marketing & Brand Specialist

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Lagos
  • Job Field Media / Advertising / Branding&nbsp

THE ROLE

  • We are looking for a creative, commercially minded Digital Marketing & Brand Specialist to drive growth across Africa. You will own the execution of our marketing campaigns, build sales and branding assets for key segments – including banks, trade associations, importers/exporters, informal corridor traders, and sovereign buyers and help position us as the defining trade platform for the continent (Africa).
  • This is a high-impact, hands-on role at the intersection of marketing, brand, and commercial growth. You will work directly with the commercial team and create assets that close deals.

WHAT YOU WILL DO

  • Plan and execute multi-channel digital marketing campaigns across email, social media, WhatsApp, and SMS – tailored to African corridor markets and audiences
  • Create compelling sales assets, pitch decks, landing pages, and campaign materials for our target segments across the full sales cycle
  • Develop and enforce brand consistency across all our touchpoints and languages (English, French, Portuguese, Arabic, Swahili)
  • Track campaign performance and optimise for trader registrations, partner onboarding, and platform engagement metrics
  • Collaborate with the commercial team to produce bespoke materials for key accounts – banks, chambers of commerce, governments, and trade associations
  • Manage our digital presence, including social channels, website content, and email newsletters
  • Brief and manage external designers, agencies, and content creators as needed
  • Support the Digital Business and innovation department with the marketing and branding assets to grow its influence on the continent.

WHAT WE ARE LOOKING FOR

  • 5+ years of digital marketing experience, ideally within fintech, trade finance, or a pan-African business.
  • Proven ability to produce high-quality marketing and branding assets – pitch decks, landing pages, one-pagers, and social content
  • Strong understanding of African markets – their diversity, languages, and digital channels
  • Experience running campaigns in mobile-first, low-bandwidth environments
  • Excellent written communication in English; French or Portuguese is a strong advantage
  • Proficiency with design tools (Canva, Adobe Suite, or equivalent) and marketing platforms (Mailchimp, HubSpot, Meta Ads, or similar)
  • Comfortable working across multiple segments and projects simultaneously with minimal supervision
  • Curiosity about African trade, AfCFTA, and financial inclusion is a genuine plus.

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Method of Application


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