Market Research Specialist
- Job Type Full Time
- Qualification BA/BSc/HND , MBA/MSc/MA
- Experience
- Location Edo
- Job Field Data, Business Analysis and AI 
Job Summary
- As a Market Research Specialist, you will play a vital role in shaping our business strategies by conducting comprehensive market research and analysis.
- You will be responsible for gathering data on target markets, competitors, and consumer behavior, and utilizing that research to develop valuable insights and recommendations.
- Furthermore, you will be involved in writing compelling proposals for projects, partnerships, and acquisitions based on your findings.
- The ideal candidate will possess a deep understanding of market research methodologies, be proficient in data analysis, and have excellent written and verbal communication skills.
Responsibilities
- Conduct thorough market research and analysis to identify trends, opportunities, and challenges in the target market.
- Gather and analyze data on competitors, including their products, pricing strategies, and market positioning.
- Stay updated on industry news, market trends, and consumer behavior to inform business decisions.
- Utilize various research methodologies such as surveys, interviews, and focus groups to collect data from target audiences.
- Interpret and analyze research findings, and present actionable insights and recommendations to stakeholders.
- Collaborate with cross-functional teams to develop strategic proposals for projects, partnerships, and acquisitions.
- Write clear and compelling reports, summaries, and presentations based on research findings.
- Monitor and evaluate the effectiveness of marketing campaigns and initiatives.
- Assist in developing marketing strategies and plans based on market research insights.
- Stay abreast of emerging market research tools, techniques, and technologies, and make recommendations for their implementation.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience in market research, competitive analysis, and data analysis.
- Proficiency in utilizing market research tools and software.
- Strong analytical skills and ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Detail-oriented and capable of managing multiple projects simultaneously.
- Ability to work independently as well as collaboratively in a team environment.
- Strong organizational and time management skills.
- Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word.
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Method of Application
Job Summary
- We are seeking a highly analytical and strategic-minded Business Strategy Analyst to join our dynamic team.
- The ideal candidate will be responsible for conducting comprehensive market research, analyzing industry trends, identifying new business opportunities, and providing valuable insights to drive our company’s growth and success.
- The Business Strategy Analyst will play a crucial role in shaping the strategic direction of the company by gathering and analyzing data, performing financial modeling, and delivering actionable recommendations based on their analysis.
- The successful candidate will collaborate closely with cross-functional teams, including senior management, to support decision-making processes and contribute to the achievement of business objectives.
Responsibilities
- Conduct extensive market research to gather and analyze data on industry trends, market dynamics, customer behaviors, and competitive landscapes.
- Identify and evaluate potential new business opportunities, including market expansions, partnerships, acquisitions, and product/service diversification.
- Utilize a range of analytical techniques and tools to perform quantitative and qualitative analysis on data sets, including financial modeling, forecasting, trend analysis, and scenario planning.
- Develop and maintain comprehensive business models, evaluating key performance indicators (KPIs), assessing risk factors, and monitoring financial performance.
- Generate insightful reports and presentations to communicate analysis findings, strategic recommendations, and actionable insights to stakeholders, including senior management and executive teams.
- Collaborate with cross-functional teams to support strategic decision-making processes, providing expertise and guidance based on market analysis and business performance.
- Monitor and evaluate the implementation of strategic initiatives, tracking progress, identifying areas for improvement, and making recommendations for adjustments as needed.
- Stay abreast of industry trends, emerging technologies, and competitive landscape developments to identify potential threats and opportunities for the organization.
- Assist in the development and refinement of business strategies, including the identification of key objectives, tactics, and performance metrics.
- Support ad-hoc projects and initiatives as assigned, applying analytical skills and business acumen to address specific business challenges or opportunities.
Qualifications
- Bachelor’s Degree in Business Administration, Economics, Finance, or a related field. A master’s degree is preferred.
- Proven experience as a Business Strategy Analyst, Management Consultant, or similar role, with a strong track record of delivering strategic insights and recommendations.
- Solid understanding of business principles, market dynamics, and financial analysis techniques.
- Proficiency in data analysis, including advanced Excel skills, statistical analysis software, and financial modeling tools.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and draw meaningful conclusions.
- Excellent communication skills, with the ability to effectively present analysis findings and recommendations to both technical and non-technical stakeholders.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Proactive and self-motivated, with the ability to work independently and prioritize tasks in a fast-paced environment.
- Attention to detail and accuracy, ensuring high-quality deliverables and reports.
- Knowledge of industry trends, emerging technologies, and competitive landscapes.
- Ability to adapt to changing priorities and business needs.
- Strong business acumen and strategic thinking abilities.
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