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Field Marketer / Business Development Marketer

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 1 – 3 years
  • Location Oyo
  • City Ibadan
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Job Summary

  • We are seeking energetic, persuasive, and result-driven Marketers who will actively represent the company in the field, attract customers and students, and expand awareness and participation across all Ileoja Group departments.
  • The Field Marketer will be responsible for promoting Ileoja Group’s services and offerings by engaging directly with individuals, businesses, institutions, and communities.
  • The ideal candidate will proactively generate leads, convince prospects to engage with the company’s products and services, and successfully onboard customers, partners, and students into our various business units.
  • This role requires strong communication skills, confidence, persuasion ability, and a passion for meeting targets.

Key Responsibilities
Marketing & Lead Generation:

  • Promote Ileoja Group’s services across all departments:
    • E-Commerce
    • Academy (Business & Tech Courses)
    • Homes & Properties
    • Farming/Agribusiness
  • Conduct outdoor and field marketing activities to attract new customers and students.
  • Identify and approach potential clients, partners, and prospects.
  • Generate qualified leads through physical outreach, events, and networking.

Sales & Conversion:

  • Convince prospects to enroll in academy courses and participate in company offerings.
  • Present company products and opportunities clearly and professionally.
  • Follow up with leads to ensure successful conversion.
  • Achieve assigned marketing and enrollment targets.

Brand Representation:

  • Act as a professional representative of Ileoja Group at all times.
  • Educate the public about company services and opportunities.
  • Build trust and long-term relationships with customers and partners.

Reporting & Documentation:

  • Submit daily/weekly activity and performance reports.
  • Maintain accurate records of leads, conversions, and prospects.
  • Provide market feedback and customer insights to management.

Key Performance Indicators (KPIs)

  • Number of leads generated.
  • Number of customers/students onboarded.
  • Conversion rate.
  • Revenue contribution.
  • Weekly and monthly target achievement.

Requirements
Educational Qualification:

  • Minimum of OND / NCE / HND / Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.
  • Relevant marketing or sales experience is an added advantage.

Experience:

  • 1–3 years experience in marketing, sales, field marketing, or business development is preferred.
  • Fresh graduates with strong persuasion and marketing abilities may apply.

Other Requirements:

  • Willingness to work outdoors and engage in field marketing activities.
  • Professional appearance and attitude.
  • Ability to meet targets and deadlines.
  • Strong work ethic and accountability.

Required Skills & Competencies:

  • Excellent communication and persuasion skills.
  • Strong interpersonal and negotiation abilities.
  • Confidence in approaching and engaging strangers professionally.
  • Target-driven and self-motivated personality.
  • Ability to work independently and in a team environment.
  • Good presentation and selling skills.
  • Basic digital literacy (WhatsApp, Google Forms, CRM tools, etc.).

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Method of Application


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