Head of Growth & Marketing
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 8 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
Your Mission
- We are looking for a data driven and results focused Interim Head of Growth to join the Growth team in Nigeria. This is an interim position for 6 months, with scope to become full-time based on performance. Reporting to the General Manager, you will manage a team of three.
- You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo.
- Role performance will be evaluated based on customer acquisition and engagement KPIs.
The Journey
Definition and execution of Growth strategies:
- Lead the local marketing strategy, adapting the global playbook to local needs.
- Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
- Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition).
- Identify and execute local partnerships to build brand awareness in Nigeria.
Analytical & Research responsibilities:
- Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
- Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback.
- Track market dynamics and gather industry intelligence.
Budget management and metric monitoring:
- Manage the country marketing budget.
- Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (General Manager – Nigeria, Regional Marketing Director – Africa, and HQ).
Project & Stakeholder Management Responsibilities:
- Work cross functionally with HQ Growth teams and supervise activities across all marketing channels.
- Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms).
- Define and analyze metrics that inform the success of the activities carried out.
- Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
- Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
- Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).
What you will bring to the ride
- 8+ years of experience in Growth & Strategic leadership, ideally combining experience in Tier 1 Strategy consulting firm , high-growth tech, and large-scale operational experience
- Proven track record leading large teams across diverse functions in dynamic, high-growth environments.
- Strong strategic thinking and analytical skills, with the ability to navigate complexity and define actionable plans.
- Hands-on leadership style: You’re not afraid to dive into the details when necessary, while inspiring and empowering others.
- Experience working with senior stakeholders and dealing with high growth and complex business challenges.
- Exceptional communication and interpersonal skills, with the ability to influence and build trust at all levels – internally and externally. Able to craft compelling narratives, simplify complex ideas, and adapt messages to diverse audiences.
- Demonstrated ability to foster cross-functional collaboration, aligning commercial, operations, and finance around shared business goals.
- Comfortable working in ambiguous environments, with a proactive, solutions-oriented mindset and a bias for action.
- Full proficiency in English.
- Proficiency in G Suite (Sheets, Slides, Docs) / Microsoft office.
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Method of Application
Your Mission
- As part of the Sales team you will be directly responsible for partnering with both smaller local stores and bigger brands to display them on our Glovo platform. You will work with the support of other sales executives and be part of a local cross-functional team.
- As a Glovo Sales Executive, you will be a key representative of our company’s sales team, responsible for creating a pipeline of and signing up local stores and corporate customers around the cities of your region.
- In some cases they will be existing cities that will need you focussing on increasing content or figure out the best restaurants in town and convince them to join our platform; in some others you will have to build our portfolios of restaurants and partners from scratch in a matter of weeks and subsequently grow them to ensure enough content quality in the city.
The Journey
- Identify the most trendy establishments in your cities in categories such as restaurants, snacks, fashion, cosmetics, electronics, florists,…
- Always be aware of, and be passionate about, the coolest places, events and products in your city
- Be responsible for the whole sales process of visibility assets with current partners to find and negotiate the best products adapted to their needs and according to their cities.
- Meet monthly and quarterly objectives defined by the company
- Daily report with the tasks executed (calls and visits)
- Actively collaborate with your colleagues and learn from each other in a supportive environment that allows you to grow, develop and make a difference
What you will bring to the ride
- Professional English level
- Proactive, organised, and obsessed with detail and accuracy
- Have excellent communication skills. Detail oriented, strong grammar and writing skills
- Self-starter who is able to work in a highly demanding environment
- Minimum 1 year of experience in Sales – key contacts in the industry is a plus
- Bachelor in Business Administration, Marketing or Public Relations is a plus
- Computer literate; good knowledge of Google Docs and MS Office
- Experience in Sales and/or using Salesforce will be valued
- Experience in a high-growth digital startup business is a plus
- An empathetic, inclusive and curious attitude.
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