Key Accounts Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 – 5 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
- Salary Range ₦400,000 – ₦500,000/month
The Key Accounts Manager (KAM) is responsible for managing, growing, and strengthening strategic relationships with retail chains, distributors, hospitals, and institutional buyers. The role focuses on driving revenue growth, expanding product visibility and availability, and delivering mutually beneficial commercial outcomes.
Key Responsibilities
Account Strategy & Development
- Develop and execute strategic account plans and Joint Business Plans (JBPs) aligned with company objectives.
- Lead contract negotiations, pricing agreements, listings, and commercial terms with key partners.
- Identify opportunities to expand product portfolio penetration within assigned accounts.
- Build long-term, trust-based relationships with key decision-makers and stakeholders.
Revenue & Performance Management
- Deliver agreed revenue, volume, and growth targets across key accounts.
- Monitor sales performance using dashboards, reports, and KPIs; identify gaps and implement corrective actions.
- Ensure optimal product availability, shelf presence, and visibility across partner outlets.
- Track account profitability and ensure compliance with agreed commercial terms.
Operations & Cross-Functional Coordination
- Collaborate with Supply Chain to forecast demand and prevent stock-outs or overstocking.
- Coordinate with Marketing on promotions, in-store activations, and visibility campaigns.
- Conduct routine store visits, audits, and compliance checks to ensure execution excellence.
- Ensure accurate and timely reporting of account activities and performance.
Team Collaboration & Oversight
- Supervise and support Key Account Associates or assigned field resources.
- Provide coaching, performance feedback, and on-the-job development.
- Work closely with Marketing, Supply Chain, Finance, and the National Sales Manager to deliver integrated account solutions.
Qualification & Experience Requirements
- Bachelor’s degree in Sciences, Pharmacy, Business Administration, or a related field.
- Minimum of 3–5 years’ experience in Key Accounts Management, B2B Sales, or Business Development.
- Proven experience managing retail chains, distributor networks, or large corporate accounts.
- Strong negotiation, communication, and relationship management skills.
- Demonstrated ability to analyze sales data and use insights for decision-making.
- Experience with institutional selling (HMOs, clinics, hospitals, or government institutions).
- Exposure to trade, ethical, or healthcare sales channels.
- Previous experience supervising or mentoring junior staff.
Personality & Competency Profile
The ideal candidate is:
- Relationship-driven and customer-centric.
- Commercially astute, analytical, and well-structured.
- Proactive, persuasive, and solution-oriented.
- Results-driven with strong execution discipline.
- A collaborative team player with high integrity and accountability.
Key Performance Indicators (KPIs)
- Revenue and volume growth across key accounts.
- Product listing expansion and portfolio penetration.
- Stock availability and visibility compliance.
- Account profitability and contract adherence.
- Quality of reporting and cross-functional collaboration.
Compensation & Benefits
- Salary Range: ₦400,000 – ₦500,000 per month (gross), commensurate with experience.
- Performance-based incentives linked to key account deliverables.
- Health insurance, pension, and statutory benefits.
- Paid leave and travel allowances.
- Professional development and career growth opportunities.
Work Environment
This role requires a high level of professionalism, frequent client engagement, and national travel. The Key Accounts Manager will operate in a performance-driven environment that values initiative, collaboration, and continuous improvement.
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Method of Application
The National Sales Manager will provide strategic and operational leadership for the company’s national sales function. The role is responsible for designing and executing the national sales strategy, building a high-performance field force, managing key accounts, and delivering sustainable revenue growth across ethical and trade channels nationwide.
KEY RESPONSIBILITIES
Strategic Sales Leadership
- Develop and execute the national sales strategy in alignment with corporate objectives.
- Translate company goals into clear regional targets, KPIs, and execution plans.
- Lead national sales forecasting, demand planning, and pipeline management.
- Drive market expansion, product penetration, and revenue growth across all regions.
Field Force Management & Execution
- Provide direct leadership and oversight to the Key Accounts Manager and Medical Representatives.
- Conduct regular field coaching, ride-along visits, and performance evaluations.
- Establish and enforce best-in-class sales execution standards.
- Implement standardized sales reporting, CRM usage, and performance dashboards.
Key Accounts & Channel Development
- Lead negotiations with major pharmacy chains, distributors, wholesalers, and institutional customers.
- Develop and manage Joint Business Plans (JBPs) with strategic partners.
- Strengthen distributor performance, coverage, product availability, and visibility.
- Drive customer retention and long-term partnership value.
Performance Management & Capability Development
- Lead monthly and quarterly national sales review meetings.
- Monitor performance against targets and initiate corrective actions where required.
- Identify capability gaps and collaborate with Learning & Development to deploy targeted training.
- Build a strong talent pipeline and high-engagement sales culture.
Governance, Compliance & Ethics
- Ensure full compliance with company policies, ethical detailing standards, and regulatory requirements.
- Promote a culture of integrity, accountability, and professionalism across the sales organization.
- Maintain accurate documentation, reporting, and audit readiness.
Cross-Functional Collaboration
- Work closely with Marketing to align brand strategies and promotional activities.
- Collaborate with Finance on budgeting, forecasting, and incentive management.
- Partner with Supply Chain to ensure optimal product availability and distribution efficiency.
QUALIFICATIONS & EXPERIENCE
Must-Have Requirements
- Bachelor’s degree in pharmacy, Life Sciences, Business Administration, or a related discipline.
- Minimum of 4–6 years progressive sales experience in pharmaceuticals, FMCG, or healthcare distribution.
- At least 3 years in a senior sales leadership or managerial role.
- Proven track record of achieving and exceeding national or multi-regional sales targets.
- Strong understanding of ethical detailing, pharmacy channels, and distributor operations.
- Excellent leadership, negotiation, analytical, and decision-making skills.
Nice-to-Have
- MBA or relevant postgraduate qualification.
- Experience managing large, multi-regional field teams.
- Proficiency in digital sales reporting systems, CRM tools, and performance dashboards.
- Demonstrated success in building and developing high-capability sales teams.
PERSONALITY & COMPETENCY PROFILE
The ideal candidate will be:
- Strategic, structured, and commercially driven.
- Confident, persuasive, and effective in stakeholder management.
- Data-oriented with strong analytical and problem-solving skills.
- A people-builder with a passion for coaching and performance excellence.
- Ethical, emotionally intelligent, resilient, and highly accountable.
COMPENSATION & BENEFITS
- Competitive monthly salary: ₦500,000 – ₦650,000
- Performance-based sales incentives
- Health insurance and pension contributions
- Annual leave and statutory benefits
- Career growth opportunities in a fast-expanding pharmaceutical organization
- Continuous training, coaching, and leadership development
- A culture founded on innovation, integrity, and execution excellence
Reports To: Chief Executive Officer (CEO)
Age Limit: Not more than 28- 40 years, must be willing to travel based on the job requirement.
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