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Marketing Executive, Anglophone Africa

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 2 – 5 years
  • Location Lagos
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Responsibilities

Brand & Communications

  • Build and own a robust marketing and growth strategy for Anglophone Africa region.
  • Create marketing collateral including brochures, videos, and client success stories.
  • Support event planning, sponsorships, and PR initiatives to position RightCom as an industry thought leader.

Campaign Management

  • Develop and execute digital and offline marketing campaigns aligned with business goals.
  • Manage content calendars, email campaigns, and social media presence.

Partner Management 

  • Oversee outsourced marketing campaigns by marketing, PR and media agencies amongst others.
  • Report partner performance to management and track ROI ensuring RightCom gets value on investments. 

Analytics & Reporting

  • Track campaign performance and optimize ROI through data-driven insights.
  • Maintain consistent brand voice across all channels.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 2–5 years of B2B marketing experience, preferably in SaaS or tech.
  • Fluent in both French and English
  • Strong digital marketing skills (SEO, social media, automation, analytics).
  • Excellent writing and storytelling abilities.
  • Creative mindset with attention to detail and results.

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Method of Application

Key Responsibilities

Solution Design & Demonstration

  • Lead product demos, proof of concepts, and technical presentations tailored to client requirements.
  • Translate business requirements into solution architectures leveraging RightCom XP and related technologies.

Collaboration & Support

  • Partner closely with Sales, Product, and Implementation teams to ensure solution alignment and delivery readiness.
  • Provide technical inputs for proposals, RFP responses, and client documentation.

Continuous Improvement

  • Gather market feedback and relay insights to the product team for continuous platform enhancement.
  • Stay up to date on CX trends, SaaS tools, and digital transformation technologies.

Qualifications

  • Bachelor’s degree in Computer Science, Information Systems, or related field.
  • 3–5 years of experience in pre-sales, solutions consulting, or technical account management.
  • Excellent presentation, documentation, and communication skills.
  • Strong understanding of SaaS, APIs, and customer engagement platforms.
  • Ability to simplify complex concepts for non-technical audiences.

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