Growth & Demand Lead
Job Summary
- We are looking for a Growth & Demand Lead to own the pipeline that moves corporate carbon credit buyers from cold outreach to qualified commercial conversations.
- This is a pipeline ownership role,demand generation, funnel performance, and conversion.
You will
- Own full outbound full funnel across email, LinkedIn, and event driven channels converting cold to warm conversations
- Develop and refine messaging, email sequences,landing pages and other buyer facing conversion assetsincluding integrity briefs, one-pagers, and procurement guides
- Build and manage the CRM architecture, pipeline stages,lead scoring, segmentations, tracking and reprting in platfoms such as hubspot
- Identify high intent leads and ensure clean progression and handoff into the commercial pipeline/ conversations
- Continuously test, optimise, and improve conversion rates across every funnel stage
- Continuously test, optimise, and improve funnel performance
- Work closely with the Commercial Lead to improve lead qualificationand refine handoff into commercial conversations
We are looking for someone with
- Experience building and running B2B demand generation or revenue operations
- Strong understanding of outbound B2B funnel mechanics and CRM systems
- The ability to translate technically complex offerings into clear, credible messaging for institutional buyers
- An analytical mindset focused on metrics, conversion, and pipeline velocity
- Comfort operating with high ownership in an early stage environment
- The curiosity to learn carbon market buyer psychology quickly and build a high converting demand engine around it
- Knows their tools and how global environments operate
- Carbon markets experience is an advantage but not necessary.
Method of Application
Interested and qualified candidates should send their resume, send a short note on what you have built/ portfolioand what you think the hardest part of this role is to: deborah.fadeyi@vectar.io using the Job Title as the subject of the email.