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 The Sales Executive (Open Market – Lagos) is responsible for driving sales growth, expanding market coverage, and increasing product availability across assigned open market territories in Lagos. The role focuses on identifying new business opportunities, managing distributor and wholesaler relationships, ensuring excellent execution at the market level, and achieving revenue and distribution targets while strengthening ReelFruit\’s market presence.

DUTIES & RESPONSIBILITIES:

Business Development & Market Expansion

• Identify and onboard new wholesalers, distributors, sub-distributors, and retail customers within assigned territories.
• Develop and execute territory coverage plans to increase product penetration and market share.
• Prospect and convert new business opportunities to achieve sales growth.
•  Customer Relationship Management
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key market stakeholders.
• Understand customer needs and recommend appropriate product solutions.
• Resolve customer concerns promptly to maintain high levels of customer satisfaction.
• Identify opportunities for upselling and cross-selling across existing accounts.

Sales Execution

• Conduct regular market visits to drive product availability and visibility.
• Execute sales strategies and promotional activities in line with company objectives.
• Negotiate pricing, trade terms, and promotional opportunities within approved company guidelines.
• Ensure timely order generation and collection.

Product & Market Intelligence

• Maintain comprehensive knowledge of ReelFruit products and product benefits.
• Monitor competitor activities, pricing, promotions, and market trends.
• Gather customer and market feedback to support product and sales strategy improvements.

Performance Monitoring & Reporting

• Achieve assigned daily, weekly, monthly, and annual sales targets.
• Prepare and submit accurate sales reports, forecasts, and territory performance updates.
• Analyze sales performance data to identify growth opportunities and address performance gaps.
• Maintain accurate customer and sales records.

Operational Excellence

• Ensure compliance with company sales policies and operational procedures.
• Collaborate effectively with Supply Chain, Finance, and Customer Service teams to ensure timely product availability and excellent customer service.
• Support the execution of trade activations and marketing initiatives within assigned territories.

Educational Qualifications, Experience & Requirements

• HND/B.Sc. in Business Administration, Marketing, Sales, or any related discipline.
• Minimum of 3 years\’ proven sales experience within the FMCG industry (food or snacks experience is an added advantage).
• Strong knowledge of Lagos open markets and traditional trade channels.
• Demonstrated ability to achieve sales targets and grow market share.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and problem-solving abilities.
• Highly self-motivated, target-driven, and customer-focused.
• Proficiency in Microsoft Excel, Word, and sales reporting tools.

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 The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Port Harcourt ). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.

DUTIES & RESPONSIBILITIES:

Prospecting & Lead Generation

• Identify and research potential clients within assigned territory.
• Qualify leads and determine conversion potential.
• Develop and execute a structured prospecting plan to attract new clients.

Relationship Building & Account Management

• Establish and maintain strong relationships with key decision-makers.
• Understand customer needs and propose solutions that align with their business goals.
• Manage accounts to drive upselling and cross-selling opportunities.

Industry Knowledge & Product Expertise

• Stay up to date with industry trends and market dynamics.
• Maintain a strong understanding of ReelFruit’s products and offerings.

Sales Calls & Presentations

• Conduct effective discovery calls and in-person presentations.
• Handle objections and negotiate contracts with a focus on closing deals.

Sales Strategy Implementation

• Execute strategic sales plans as defined by the Sales Manager.
• Gather feedback from clients and analyze competitor activity to refine sales tactics.

Performance & Reporting

• Meet or exceed monthly, quarterly, and annual sales targets.
• Analyze sales performance data to identify gaps and opportunities.
• Submit accurate weekly and monthly sales forecasts and reports.

Educational Qualifications, Experience & Requirements

• HND/B.Sc./B.A in Business Administration, Marketing, or related field
• Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Ability to analyze and solve problems using data
• Target-driven, self-motivated, and results-focused
• Collaborative mindset and strong work ethic
• Proficient in reporting and performance tracking

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