Digital Marketer and Content Creator
Role Summary
- The Digital Marketer & Content Creator is responsible for driving brand visibility, customer engagement, and revenue growth through strategic digital marketing and compelling content creation.
- The role combines creativity with data-driven execution to attract, convert, and retain customers across multiple digital platforms.
Key Responsibilities
Digital Marketing Strategy & Execution:
- Develop and implement digital marketing strategies aligned with business and revenue goals
- Plan and execute campaigns across social media, email, search engines, and paid advertising
- Manage and optimize digital advertising (Google Ads, Meta Ads, etc.) for ROI
- Track, analyze, and report campaign performance using relevant tools
Content Creation & Management:
- Create engaging content (graphics, videos, copy) for social media, websites, and campaigns
- Develop and manage a content calendar aligned with marketing objectives
- Ensure all content reflects the brand voice and drives engagement and conversion
- Produce sales-driven content for promotions, product launches, and campaigns
Social Media & Online Presence:
- Manage company social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
- Grow followers, engagement, and online community
- Respond to comments, messages, and customer inquiries promptly
- Monitor trends and leverage them for brand visibility
Lead Generation & Conversion:
- Design and implement strategies to generate quality leads
- Optimize landing pages and customer journey for better conversion rates
- Collaborate with Sales and Business Development teams to align campaigns with revenue targets
Brand Management:
- Maintain consistent brand identity across all digital platforms
- Ensure all communications reflect the company’s values and positioning
- Support offline campaigns with digital amplification
Qualifications & Requirements
- A bachelor’s degree in any relevant field
- Minimum of 3–5 years’ experience in digital marketing and content creation
- Proven track record of executing successful digital campaigns
- Proficiency in tools such as Google Analytics, Meta Ads Manager, Canva/Adobe Suite, and content scheduling tools
- Strong copywriting, storytelling, and visual content skills.
Method of Application
Interested and qualified candidates should send their CV and should have links to previous works to: Prixairhumanresources@gmail.com using “Digital Marketer and Content Creator” as the subject of the mail.