Brand and Marketing Manager
Job Summary
- The Brand Marketing Manager will support the company’s revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.
- The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.
Job Description
- Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
- Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives
- Responsible for implementing promotional activities to penetrate each targeted or operating market
- Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives
- Report progress on activities and outcomes to HOM
- Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.
- Identify new business and channel opportunities as well as customer needs across markets to ensure growth
- Measure and report performance of all assigned marketing campaigns, and assess ROI
- Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
- Responsible for NPI and product positioning across key commercial areas within the business
- Building, managing, and leveraging relationships with media partners, OEM’s and vendors
Method of Application
Interested and qualified candidates should send their Resume to: hr@ppcng.com using the job title as the subject of the email.