Area Marketing Manager – BTL & Field Activation at Lucky Fibres Limited – Apply Now

Job Summary

• The AreaMarketing Manager will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement, and sales growth in the Southwest region of Nigeria.
• This role requires a dynamic and results-driven individual with a deep understanding of the regional market, strong leadership skills, and a passion for the beauty and hair care industry.

Key Responsibilities

• Develop and implement regional marketing plans and campaigns to achieve business objectives.
• Conduct market research to identify new opportunities, trends, and competitive landscape in the Southwest region.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and salons.
• Coordinate and execute promotional events, product launches, and trade shows to increase brand visibility and customer engagement.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior management.
• Collaborate with the national marketing team to ensure alignment with overall brand strategy and messaging.
• Manage regional marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Train and mentor marketing teams to enhance their skills and effectiveness.
• Ensure compliance with all company policies and industry regulations.
• Ensure the deployment, installation, compliance, and maintenance of merchandising and point of sale materials in the region.

Measurement/Performance Indicators

• Brilliant execution of all activation activities in line with agreed objectives.
• Effective deployment of POP materials.
• Achievement of target vs. actual performance (KPIs).
• Availability of pre- and post-evaluation of all activation activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in marketing, preferably in the beauty, FMCG, or related industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of the Southwest Nigerian market and consumer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in digital marketing tools and techniques.
• Willingness to travel within the region as required.

Skills and Attributes:

• Strategic thinker with strong analytical skills.
• Creative and innovative approach to problem-solving.
• High level of organization and attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong leadership and team management abilities.